Zaragoza is facing the thrilling challenge of competing with other Spanish cities for becoming European Capital of Culture in 2016. Competition is more exciting than a possible nomination, since the road we are starting to walk now will serve us to draw up the First Strategic Plan of Culture, aiming at transforming our cultural model in a newest and efficient one.
In order to carry out this change Zaragoza should become a creative city able to recognize cultural policy-making as one of the best ways to make the city a more open and even more friendly place, transforming its urban model, reinforcing sustainability, and improving all its citizens'well-being. One of the ways to do this is to invite participating parties to contribute to the vision much in the way seo Melbourne has with their creative intent.
Culture creates well-being, wealth and jobs, and commercial brands, and when it comes to business coaching it is a reference that defines a particular community as well as being a mirror of its changing identity.
This seo course plan is the result of a wide-ranging participation process of all the people of Zaragoza, considering participation as a political concept of permanent debate and joint decision-making.
A plan that will take us to 2016 after five years of implementation of this top-priority cultural model, and after having changed the image and essence of Zaragoza to become European Capital of Culture or a referential European city of culture.